The luxury automotive world stood still as the Bentley Supersports Dubai debut took center stage, marking a bold new era for the brand in Europe and the Middle East. Hosted at the historic gardens of the former royal palace of Sheikha Sanaa Bint Mana Al Maktoum, the VIP launch event served as the backdrop for the global premiere of the most dynamic film in Bentley’s history: FULL SEND.
The evening wasn’t just about a car; it was a high-octane celebration of performance, precision, and the “Pymkhana” spirit. With the Burj Al Arab illuminated in a striking Bentley green, the event signaled a shift in Bentley’s brand strategy toward a more “unexpected” and visceral luxury experience.
Contents
1. Who Joined the Bentley Supersports Dubai Debut?
The guest list was as elite as the machinery on display. Over 400 VIP guests attended, including nearly 100 confirmed Supersports customers.
The star-studded evening featured motorsports legend Travis Pastrana and Bentley global Brand Ambassador Lucien Laviscount. They were joined by Bentley’s top leadership, including CEO Dr. Frank-Steffen Walliser and Board Member for Sales & Marketing, Christophe Georges, to witness the regional premiere.
2. The Incredible ‘FULL SEND’ Global Film Premiere
A major highlight of the Bentley Supersports Dubai debut was the screening of Supersports: FULL SEND. Filmed at Bentley’s iconic “Dream Factory” in Crewe, England, the video showcases the car’s raw power.
In a display of “Pymkhana” mastery, Travis Pastrana drifted a modified Supersports through the factory campus. The film highlights the car’s 666 PS engine and rear-wheel-drive agility, proving that this Bentley is built for more than just comfort—it is built for extreme performance.
3. Why This Launch Matters for the Middle East
Dubai was chosen for this regional debut because of the area’s deep-rooted passion for high-performance luxury. The launch car featured a stunning ‘Daybreak’ specification, sporting a Jetstream Matte finish with Arctica and Portofino accents.
Christophe Georges noted that the event reflected a new brand strategy, combining authenticity with “unexpected product stories.” For the Middle East market, the Supersports represents a pinnacle of customization and power.
4. Key Specifications of the New Supersports
| Feature | Detail |
| Engine Power | 666 PS |
| Drive System | Rear-Wheel Drive |
| Launch Film | FULL SEND (featuring Travis Pastrana) |
| Global Orders | Opening March 2026 |
| Deliveries | Starting early 2027 |
5. The “Pymkhana” Performance Factor
The Supersports’ combination of 666 PS and a highly developed chassis unleashes a new level of ability. By drifting the car through the factory grounds—originally built in 1938—Bentley showcased a playful, aggressive side rarely seen in the brand’s history. This “Pymkhana” approach proves that the Bentley Supersports Dubai debut is about more than just aesthetics; it’s about elite engineering.
6. Global Availability and Ordering
Following the Bentley Supersports Dubai debut, order books are set to open in March 2026. Production will commence in Q4 2026, with the first lucky owners receiving their vehicles at the start of 2027.
The model will be available across major markets, including the UK, Europe, USA, and notably the GCC countries: UAE, Qatar, Bahrain, Kuwait, and Oman.
7. Final Verdict: A New Standard for Luxury
The Bentley Supersports Dubai debut succeeded in bridging the gap between traditional craftsmanship and modern, adrenaline-fueled performance. By lighting up the Dubai shoreline and bringing the “Pymkhana” spirit to the desert, Bentley has proven that the Supersports is truly in a league of its own.
