Priyanka Chopra Jonas has officially been named the new global brand ambassador for Bentley Motors. This marks a sophisticated shift in the marque’s creative direction. In a move that blends high performance automotive engineering with world class storytelling, the British luxury manufacturer revealed the partnership alongside a striking new 2026 media campaign.
This collaboration is not just about a famous face. It represents a “Beyond100” strategy transition. Captured by Co-Creative Director Greg Williams, the debut campaign moves away from traditional, high-gloss car commercials. Instead, it adopts a documentary style intimacy that highlights the shared values between the global icon and the legendary Crewe-based manufacturer.
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Why Priyanka Chopra Jonas is the Perfect Bentley Ambassador
Priyanka Chopra Jonas brings nearly 25 years of global influence to the brand. As an actor, producer, and UNICEF Goodwill Ambassador, her career is defined by a “relentless pursuit of excellence.” This sentiment mirrors Bentley’s own commitment to hand-built craftsmanship.
Key Highlights of the 2026 Campaign:
- Creative Direction: Shot at Sony Studios, Los Angeles, by renowned photographer Greg Williams.
- Authentic Tone: Features candid, conversational exchanges rather than scripted taglines.
- The Hero Car: The Bentley Continental GT is subtly integrated as a natural part of Priyanka’s creative life.
- Global Reach: The campaign launches worldwide this weekend, with a short film to follow.
The Role of the Bentley Continental GT in the New Film
While Priyanka is the star, the Bentley Continental GT serves as the ultimate co-star. In the new campaign, the vehicle is not merely a prop. It is a symbol of the “creative magic” that happens on set.
For drivers, this reflects Bentley’s push to position their grand tourers as more than just transport. They are environments designed for “intentionality” and inspiration.
| Feature | Specification (2026 Continental GT S) |
| Engine | 4.0-litre V8 Ultra Performance Hybrid |
| Power | 771 bhp (combined) |
| 0–60 mph | 3.1 Seconds |
| Electric Range | Approx. 50 miles (80 km) |
What This Means for Drivers and Fans
The appointment of Priyanka Chopra Jonas signals that Bentley is looking beyond the traditional “petrolhead” demographic. By focusing on storytelling and social sustainability, the brand is appealing to a new generation of luxury buyers who value authenticity as much as 1,000 Nm of torque.
“I’ve always been drawn to Bentley’s commitment to craftsmanship… there’s an intentionality behind every detail that feels rare,” says Chopra Jonas.
A Growing Roster of Global Ambassadors
Priyanka joins a curated group of “Bentley faces.” This includes British actor Lucien Laviscount and creative powerhouse Mai Ikuzawa. This diverse team is tasked with showcasing Bentley’s evolution toward a fully electrified, sustainable future.
FAQ Section
Who is the new global ambassador for Bentley?
Priyanka Chopra Jonas was officially announced as the new global brand ambassador for Bentley Motors on April 10, 2026. She leads a new campaign focused on authentic storytelling.
Which car does Priyanka Chopra Jonas drive in the Bentley campaign?
In the 2026 campaign film, Priyanka is seen with the Bentley Continental GT. This luxury grand tourer now features an Ultra Performance Hybrid powertrain.
Who directed the Priyanka Chopra Jonas Bentley campaign?
The campaign was captured by Greg Williams. He is a world-renowned photographer and Bentley’s Co-Creative Director, known for his intimate, documentary-style celebrity portraits.
