Volvo Cars has officially launched a creative partnership with award-winning singer-songwriter EJAE, debuting the original pop track “Time After Time” on February 6, 2026. This Volvo XC60 EJAE collaboration explores the vehicle as a mobile recording studio, highlighting how modern automotive engineering facilitates the artistic process.
The project was born from EJAE’s authentic reliance on the “car test”—the industry-standard practice where artists listen to raw demos in a vehicle to ensure the mix translates perfectly to the real world.
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The Car as a Creative Sanctuary
For many artists, the studio can feel clinical. In contrast, the Volvo XC60 EJAE collaboration highlights the car as an emotional listening space. EJAE noted that she often captures melodies as voice notes while driving, including the initial spark for one of her most famous hits.
“The car is where I really connect with my music as a listener, not just an artist,” EJAE explained. This connection is why the Volvo XC60 EJAE collaboration feels so organic; it isn’t just a marketing campaign, but a celebration of a space central to her songwriting.
Engineering the Ultimate Listening Room
The Volvo XC60 serves as the perfect vessel for this musical experiment. Its cabin is engineered for silence, providing a blank canvas for high-fidelity audio. The partnership specifically spotlights the available Bowers & Wilkins premium sound system.
This system features 15 high-performance speakers and four distinct listening modes. Whether you want the raw accuracy of a studio or the immersive acoustics of the Gothenburg Concert Hall, the XC60 delivers sound exactly as EJAE intended.
Subtle Integration of Sound and Machine
The track “Time After Time” features a unique Easter egg for Volvo enthusiasts. The iconic, rhythmic sound of the Volvo XC60 turn signal is subtly woven into the production. This creative choice reinforces the message that inspiration is found in the everyday sounds of our lives.
“When Volvo Cars approached me, it wasn’t about writing a song for a car—it was about honoring a place that’s already central to my creative process,” EJAE said.
How to Listen
The Volvo XC60 EJAE collaboration track is now available globally. Fans can stream “Time After Time” on all major platforms. This release marks a new chapter for Volvo, blending luxury automotive design with the pulse of modern pop culture.
For more details on the Volvo XC60 or to experience the Bowers & Wilkins sound system, visit your local Volvo retailer or the official Volvo Cars website.
