The premium electric car brand smart and Jessie J, the multi-platinum UK singer-songwriter, have officially joined forces for a landmark 2026 global partnership. Launching the “Change of Perspectives” campaign, this collaboration marks a transformative era for both the artist and the automotive brand. As Jessie J joins as a “friend of the brand,” the initiative challenges long-standing public perceptions, proving that growth often comes from the most unexpected places.
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Redefining Icons: From Compact Roots to Premium SUVs
For decades, the name “smart” was synonymous with ultra-compact urban mobility. Similarly, Jessie J was often categorized by her early pop hits like “Price Tag” and “Domino.” However, both have undergone a radical evolution.
In 2020, smart became the first traditional manufacturer to transition its entire portfolio to all-electric power. Today, the brand has outgrown its “small car” niche, offering a sophisticated lineup of premium electric vehicles (EVs) designed for modern lifestyles. This shared journey of self-reinvention is the heartbeat of the smart and Jessie J partnership.
The 2026 smart Electric Lineup
The “Change of Perspectives” campaign highlights the brand’s expansive new range, moving far beyond the city cars of the past. From sporty crossovers to mid-size family explorers, the 2026 fleet showcases the pinnacle of electric innovation.
- smart #5: The flagship mid-size SUV featuring a signature Sennheiser Sound System and award-winning spacious design.
- smart #1: A sophisticated, all-electric compact SUV built for the style-conscious urbanite.
- smart #3: A sporty electric coupé-SUV that blends performance with striking aesthetics.
- smart #2: The highly anticipated two-seater successor, set for its European world premiere later this year.
- smart #6 EHD: A bold new executive sedan launching specifically for the Chinese mainland market.
What This Means for Drivers
This partnership isn’t just about celebrity backing; it signals smart’s commitment to premium quality and “unexpected depth.” For drivers, the shift toward larger, more luxurious models like the smart #5 means you no longer have to sacrifice the brand’s unique identity for family-sized practicality.
‘Change of Perspectives’ is about challenging the world to look beyond past assumptions,” says Mandy Zhang, Global CMO of smart. “Jessie J is the perfect partner because she continues to show new facets of herself while staying true to her core.”
The Global Rollout: Music Meets Mobility
The campaign is timed perfectly with Jessie J’s latest musical chapter. Following the 2025 release of her sixth studio album, Don’t Tease Me with a Good Time, the artist will feature smart vehicles prominently during her 2026 Global Tour.
Fans attending the China Tour (March 13–22) will see exclusive brand videos in-venue, while UK fans can catch her live from April 7–14. This cross-continental integration ensures that the message of “evolving and growing” reaches a massive, diverse audience across social platforms like Instagram, YouTube, and Weibo.
Key Takeaways: smart’s 2026 Vision
| Feature | smart #5 SUV | smart #1 Compact |
| Primary Focus | Adventure & Luxury | Urban Sophistication |
| Audio Tech | Sennheiser Immersive Sound | Premium Digital Audio |
| Interior | Multi-zone spacious cabin | Minimalist “Halo” Roof |
| Market Segment | Mid-size SUV | Compact SUV |
Looking Ahead
The collaboration between smart and Jessie J serves as a powerful reminder that brands, like artists, are not defined by their past. With a focus on premium electric power and bold new designs, smart is successfully pivoting into the mainstream SUV market.
Frequently Asked Questions
Which car is featured in the smart and Jessie J campaign?
The campaign primarily spotlights the smart #5, a premium mid-size SUV, alongside the compact smart #1. Both vehicles represent the brand’s shift toward all-electric, versatile family transport.
When is Jessie J’s 2026 tour starting?
Following her China dates in March, Jessie J’s global tour reaches the UK on April 7, 2026, with continental Europe dates following in late April and mid-July.
What is the “Change of Perspectives” campaign?
It is smart’s 2026 global brand campaign designed to challenge the “small car” stereotype. It highlights smart’s evolution into a premium, all-electric SUV manufacturer through its partnership with Jessie J.
