Motor Sport ABC results for 2025 have officially been released, and the news is historic. For the first time, Motor Sport has secured the highest ABC rating across both the sporting and classic car categories simultaneously.
With a total average monthly circulation of 39,855, the title has outpaced its closest rivals to become the top-performing audited publication in the UK motoring sector. This achievement underscores a significant shift in the media landscape, where authoritative journalism continues to thrive despite a challenging print market.
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Record-Breaking Motor Sport ABC Performance
The 2025 ABC Consumer Report highlights a landmark year for the brand. While many publications have struggled with declining newsstand sales, Motor Sport has reinforced its long-term stability.
By delivering independently audited scale, the magazine provides commercial partners with a level of transparency that is increasingly rare. This “stamp of trust” from the Audit Bureau of Circulations (ABC) confirms that the brand’s reach isn’t just wide—it’s verified and valuable.
Key Stats from the 2025 ABC Report
- Total Average Circulation: 39,855 copies per month.
- Market Position: #1 in Sporting Car category.
- Market Position: #1 in Classic Car category.
- Audit Period: January to December 2025.
What This Means for Drivers and Readers
For the average enthusiast, these figures represent more than just numbers on a balance sheet. A strong Motor Sport ABC rating ensures the longevity of high-quality racing journalism.
When a publication leads the market, it has the resources to invest in deeper technical analysis, exclusive interviews with F1 legends, and high-production digital content.
Why Motor Sport is Leading the Pack
- Authoritative Voice: Decades of heritage combined with modern insights.
- Multi-Channel Strategy: Seamless integration between print, digital, and social.
- Audience Engagement: A loyal subscriber base that values long-form, expert storytelling.
Expanding Beyond the Printed Page
While the print circulation is the bedrock of this success, the brand’s digital evolution is equally impressive. Simon Redlich, Chief Executive of ABC, noted that Motor Sport provides a “trusted, independently audited view” of an audience that now engages across print, digital editions, and web platforms.
Increased investment in social media, podcasts, and video content has broadened the brand’s reach, ensuring it remains relevant to a younger, mobile-first generation of racing fans.
“Our focus has been on long-term audience value—combining a stable print base with growing digital engagement,” says Zamir Walimohamed, Head of Digital at Motor Sport.
Comparison: Motor Sport vs. The Competition
To understand the scale of this achievement, here is how the top titles in the sporting and classic sectors compared in the 2025 audit:
| Magazine Title | Category | 2025 ABC Circulation |
| Motor Sport | Sporting/Classic | 39,855 |
| Autosport | Sporting | 13,916 |
| Classic Cars | Classic | 16,819 |
| Practical Classics | Classic | 21,184 |
Key Takeaways for the Motoring Industry
- Trust is Currency: In an era of “fake news,” audited figures provide essential clarity for advertisers.
- Niche Authority Wins: Specializing in high-end sporting and classic content allows for higher engagement.
- Digital Integration: Success in 2025 requires a “print-plus” model, not “print-only.”
The 2025 results prove that Motor Sport is the definitive voice in the industry, offering unparalleled scale for partners and unmatched depth for readers.
Frequently Asked Questions
What is the Motor Sport ABC circulation for 2025?
The total average monthly ABC circulation for Motor Sport in 2025 is 39,855 copies, making it the leader in its category.
Why are ABC ratings important for motoring magazines?
ABC ratings provide independently verified data on how many people are actually buying and reading a magazine, ensuring transparency for advertisers and partners.
Does Motor Sport ABC include digital readers?
Yes, the 2025 ABC report reflects how audiences engage with Motor Sport content across both print and digital platforms, including apps and Apple News+.
