Mazda’s Zoom-Zoom customer magazine recently won the ‘Best Automotive Title’ at the Content Marketing Association’s (CMA) International Awards 2012, held in London. At its heart, Zoom-Zoom focuses on a broad spread of typical Mazda customers’ needs, interests and lifestyles. Like the Mazda brand, the magazine defies convention and outperforms its rivals by a clear margin – claiming this crown for the second year in a row and third time since its launch.
“Zoom-Zoom won once again for its creativity and effectiveness,” commented the judging panel of CMA members, industry experts and event sponsors. “The publication knows its target audience perfectly and has gone well beyond its client’s objectives.”
Content has ranged from features on Japanese craftsmanship and the world’s top up-and-coming neighbourhoods, to beautiful portrait photography and related media such as the Mazda2 Wall of Death video – which won a Bronze Lovie Award for Internet Video/Branded Entertainment.
Other comments about Zoom-Zoom praised the publication’s strong brand synergy – linking well with the values of Mazda – its sense of fun, witty approach to topics and its effectiveness as a marketing tool, demonstrated by feedback that it is delivering positive messages for the client.
“Mazda values its customers hugely and is proud of the loyalty our cars and services generate in Britain. We are delighted to receive this award for our customer magazine for two years in succession,” comments Claire Andrews, Marketing Director, Mazda UK. “Since its launch, Zoom-Zoom magazine has consistently demonstrated Mazda’s brand values – stylish, insightful and spirited. Now, it’s a great honour for our publication to be recognised with a CMA award for the third time.”
Designed to entertain and inform, while inspiring brand loyalty, the customer magazine is created for Mazda by Redwood Publishing and produced in 13 editions covering six languages. It is distributed three times a year across 37 countries to more than 1.5 million Mazda car owners.
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