The first customer hand-over of two All-New Range Rovers took place today at Land Rover’s new state-of-the-art visitor centre in Solihull.
It is the first Jaguar Land Rover facility of its kind and has been developed to offer customers the opportunity to undergo a high-quality bespoke multimedia experience as part of receiving their new Range Rover direct from the factory in a dedicated building that evokes the look and feel of a high-quality boutique hotel.
Leading entrepreneur Denys Shortt, who was recently awarded an OBE in the New Year’s Honours List, and his wife Debbie were the first customers to receive their two new Range Rovers.
Denys Shortt, OBE who has owned Range Rovers for over 25 years said: “My wife and I have really enjoyed our day here, the unveil was spectacular and it’s a very special place to be handed the keys and have an introduction to our new cars.
“It’s made the whole buying experience really personal and we are looking forward to touring the factory and driving an All-New Range Rover on the off-road course.
“We like supporting British manufacturing and Land Rover is such a great British brand. This All-New Range Rover is truly superb and I believe the best car in the world – just got better!”
Mark Cameron, Jaguar Land Rover Global Brand Experience Director – Land Rover, explained: “This facility has been designed to provide customers with the opportunity to come into direct contact with our brand. It offers an intimate setting while delivering bespoke and premium experiences using the latest technologies to offer the very highest levels of customer service.”
The new hi-tech building greets customers as they enter the Lode Lane entrance at Jaguar Land Rover’s advanced manufacturing plant in Solihull which produces the All-New Range Rover, Range Rover Sport, Discovery and Defender vehicles. As customers park in the dedicated parking area of the oval-shaped building they will be met by a personal concierge who will personally extend a warm welcome to the home of Land Rover. Visitors will enter the VIP lounge which features five metre-high ceilings creating a luxury boutique feel with high-quality fittings made from the finest materials.
A Meridian™ cinema-style theatre will provide an introduction to the brand with all the senses being treated to a superior audio and visual experience reflective of the same Meridian™ audio that features in their new Range Rover.
Guests will then move into the unveil room where their new Range Rover will be spectacularly unveiled using cutting-edge 3D projection technology which silhouettes the build of the car over the customer’s vehicle. Dramatic lighting and Meridian™ audio sound is added to the mix creating a spine-tingling and engaging unveil of the vehicle.
Customers will also have the option of a factory tour and be able to drive at the Land Rover Experience off-road driving centre.
More than 6,000 guests visit Solihull each year to take part in factory tours and off-road experiences, and Jaguar Land Rover expect to receive up to 2,000 additional guests in 2013 following the opening of the new Visitor Centre.
Customers can order an exclusive handover experience with their dealer when they place an order for their All-New Range Rover. The option costs in the region of £1200 and is subject to availability.
The All-New Range Rover was launched in October to critical acclaim and is the world’s first aluminium monocoque SUV. Up to 420kg lighter than the outgoing model, the Range Rover is exclusively built at Land Rover’s Solihull plant which has recently received significant re-development including the world’s largest aluminium body shop.
