Sales network backs Audi UK by scoring it more highly than any other manufacturer/importer to secure coveted dealer satisfaction award
The votes are in from the network of Audi Centres across the UK which extoll the virtues of Vorsprung durch Technik on a daily basis – despite stiff competition they were sufficiently strong to secure the Manufacturer of the Year Award for Audi in the prestigious Car Dealer Power Awards 2015.
The awards, which were presented last night at a ceremony in the magnificent Spinnaker Tower overlooking Portsmouth Harbour, are unique in that every winner is chosen by dealers. Each retailer can assign its affiliated manufacturer a rating in a range of 13 categories including warranty, aftersales, marketing and manufacturer return on investment. Each rating, ranging from ‘poor’ to ‘faultless’, carries a specific percentage that contributes to the overall score.
Acknowledging the excellent result for Audi, Car Dealer Magazine Editor Colin Channon said: “Dealers have been very impressed with Audi. They like dealing with them, and Audi is certainly living up to its slogan of ‘advancement through technology’ with the introduction of the innovative new virtual cockpit and some very special new cars. Audi are worthy winners of this highly sought-after award.”
Head of Customer Quality and Network Development Gary Pearson encapsulated the mood of his team at Audi UK headquarters by adding: “This award has a special significance for us because it genuinely reflects the views of dealers, whose consensus is one of the best yardsticks for our performance because they work with the brands and cars every day. It’s a great litmus test of our support for the Audi network in providing the assets that bring customers to their business to drive sustainable, profitable growth. We never forget that dealer networks are the linchpin of our business, and we’re absolutely delighted with this acknowledgement of that fact.”
