Volvo Car UK has appointed Jon Wakefield as Managing Director, with immediate effect. The appointment sees Jon assume overall responsibility for Volvo’s UK operations on a permanent basis, having served as acting Managing Director since July.
Jon joined Volvo Car UK in 2012 as Sales Director, and in his new role succeeds Nick Connor, who was recently appointed Chief Executive of Polestar.
Commenting on his appointment, Jon said: “I’m delighted to be taking up this position at such an exciting time for Volvo in the UK. With an array of advanced new products on the way, as well as the rapid development of our autonomous drive technologies, I’m confident that Volvo’s standing as a premium brand in the UK will go from strength to strength in the coming years.”
A graduate of Exeter University, Jon has a track record of delivering success in both automotive manufacturer and retail companies. His career has seen him progress through business development and sales roles at firms including Lex, Porsche, Bentley, Mercedes-Benz, Daimler Chrysler and Inchcape, as well as two years as Business Development Consultant at Volvo Car UK in the 1990s. Prior to joining Volvo in 2012, Jon worked at Fiat Group as Sales Director for the Fiat and Alfa Romeo brands.
2015 saw Volvo Car UK’s most successful sales year for more than 20 years, contributing to a strong global performance with the brand registering more than half a million cars globally for the first time in its history. 2016 is expected to bring further sales growth with the launch of the eagerly anticipated new Volvo V90 and new Volvo S90.